5 Tips for Begginer UX Writers

Although my background is in advertising, for the whole four years, I’ve been working in Saatchi & Saatchi’s Creative Execution Team. We focused on building digital solutions: not only banners and social media stuff but websites and apps too.

The team I was a part of consisted of copywriters, graphic designers, front-end developers, project managers, and UX designers. Pretty soon, I started to learn some HTML, CSS, and Python, as well as obtained basic knowledge of tools outside the copywriting expertise, including UXPin, Marvel, and Adobe Photoshop.

After years in advertisement agencies, I yearned to work on something actually useful. I firmly believe that creating a copy that enables users to understand the product they want to use is a great way to use my talents and do that.

Working on some more UX-focused projects, I discovered that some of my copywriting skills come in handy. Here are my five tips on using your existing content creation skills to start with UX Writing.

Know the client

Write copy that derives from your clients’ style guides. If there is no guide, focus on making the content consistent with previous publications. Use a voice that the end-users expect and understand.

Understand the user

Think about the function of the piece of copy you’re designing. Always try to match your copy level with the target audience. For example, if writing onboarding microcopy for an international mobile app for teenagers, use lower grade level copy. That way, more people, including non-native speakers and younger audiences, will understand your onboarding easily. Write the most straightforward copy possible, eliminate unnecessary synonyms and other inconsistencies.

Focus on quality

Don’t be shy about using apps (such as Grammarly or Hemingway), dictionaries, and other resources. Everybody does it, and for a good reason. Your job is not to know all the words or to always remember about the coma. As a UX Writer, you need to be able to find the most proper words and a way to shape them into a concise, unambiguous message. Use everything you know improves the overall quality of your writing.

Learn the software

Be on top with all new features of the soft you use. Try all of it, just to see if something helps you achieve your goals faster or easier. Understand how text formatting works and how to build content in a way that maximizes its readability. Use headlines, paragraphs, lists, and quotes.

Embrace the restrictions

The main thing about UX Writing, in my opinion, is to continually remember yourself about the purpose and placement of the message you’re creating. Recognize the restrictions – the maximum number of characters, current conventions, searchability, and SEO-friendliness.

If you liked what you read, leave a comment and share the link with someone who could appreciate my microcopy hints 🙂

Five reasons to buy an electric scooter

When the electric scooter craze exploded back in 2017, nobody could have predicted that they will conquer our streets that fast. Today they’re to be found in abundance in all major cities across the world. So, what happened? Why are electric scooters so popular? What do people see in them?

Electric scooters

Let’s talk about top reasons to buy an electric scooter, so you could decide for yourself if you too need one.

Save your precious time

Heavy traffic is the one common menace in most large cities across the globe. On the other hand, public transportation is often overcrowded, and only available at certain hours. Small and practical electric scooters eliminate traffic jams, parking places, and waiting at a bus stop from the list of your everyday problems. Additionally, the electric scooter will get you in locations simply impossible for a car.

Spend less on transportation

Let’s be blunt: electric scooters are relatively cheap. You can get a simple model for as little as $100. First-rate ones go for $400+. When it comes to additional costs, there’s not much either. To be safe, you should invest in a decent helmet, but that’s basically it. You don’t need any license to drive the electronic scooter. Maintenance costs are almost non-existent. Furthermore, the prices of electricity are much lower than gas or other vehicle fuels.

Reduce your carbon footprint

It may be obvious, but it’s worth taking into consideration – every electric scooter is more environmentally friendly than any traditional car. You don’t use gas, so there are no fumes, and electric engines are so quiet that you don’t contribute to noise solution. Surveys show that people all over the world care more and more about being eco-friendly, so there’s a high probability that some of your friends and colleagues will notice your environmental effort. Many companies started to see the issue too, and some of them offer benefits for people using alternative, environmentally sensible methods of transportation.

Enjoy maximum convenience

Having a mode of transportation that you can just pick up and carry anywhere is extremely practical. No need for parking slots, or even a bicycle lock, since your electric scooter can always be in your sight. They’re easy to maintain, especially if equipped with the pneumatic front tire, which should minimize the risk of a flat tire.

Have awesome fun

Last but not least, electric scooters are incredibly fun to ride. They are cool, they make you feel young, and it’s so fun to ride the city sidewalks so quickly yet effortlessly. Their engines can be surprisingly powerful, so if you’re after speed, be sure to try out the models with higher specs. Scooters also come in a variety of sizes, colours, and shapes, from retro-stylized to futuristic design, so you can definitely choose one that matches your personality.

Are you convinced?

Let’s quickly summarize what you can gain from choosing the electric scooter as your primary means of transportation:

  • Less time in traffic
  • Considerable savings on gas
  • Reduction of your carbon footprint
  • A convenient way of travel
  • So much fun!

Do you have an electric scooter already? Do you agree with our list? Why do you think electric scooters are worth it? Tell us in the comments below!